TY - JOUR
T1 - Exploring the perceived effectiveness and cultural acceptability of COVID-19 relevant social media intervention content among Alaska Native people who Smoke
T2 - The CAN Quit study
AU - Patten, Christi A.
AU - Koller, Kathryn R.
AU - Sinicrope, Pamela S.
AU - Merculieff, Zoe T.
AU - Prochaska, Judith J.
AU - Hughes, Christine A.
AU - McConnell, Clara R.
AU - Decker, Paul A.
AU - Resnicow, Kenneth
AU - Thomas, Timothy K.
N1 - Publisher Copyright:
© 2022 The Authors
PY - 2022/12
Y1 - 2022/12
N2 - Social media platforms have potential for reach and effectiveness to motivate smoking cessation and use of evidence-based cessation treatment, even during the worldwide COVID-19 pandemic. This study builds on our prior community participatory approach to developing content postings for the CAN Quit Facebook intervention among Alaska Native (AN) people who smoke. With input from a community advisory committee, we selected new content on COVID-19 preventive practices (e.g., masking) and evaluated them using a validated, six-item perceived effectiveness scale and a single item assessing cultural relevance. We obtained feedback on six content postings (two videos and four text/pictures) from an online survey administered to 41 AN people (14 men, 27 women; age range 22–61 years) who smoke in Alaska statewide with 49 % residing in rural Alaska. Perceived effectiveness scale scores were high across postings, ranging from 3.9 to 4.4 out of a maximum score of 5.0. Cultural relevance item scores ranged from 3.9 to 4.3. We found no appreciable differences by sex, age, or rural/urban location for either score. This study adds new information on the adaptation, acceptability, and perceived effectiveness of content on COVID-19 preventive practices for future inclusion in a social media-based intervention for smoking cessation specifically tailored for AN people.
AB - Social media platforms have potential for reach and effectiveness to motivate smoking cessation and use of evidence-based cessation treatment, even during the worldwide COVID-19 pandemic. This study builds on our prior community participatory approach to developing content postings for the CAN Quit Facebook intervention among Alaska Native (AN) people who smoke. With input from a community advisory committee, we selected new content on COVID-19 preventive practices (e.g., masking) and evaluated them using a validated, six-item perceived effectiveness scale and a single item assessing cultural relevance. We obtained feedback on six content postings (two videos and four text/pictures) from an online survey administered to 41 AN people (14 men, 27 women; age range 22–61 years) who smoke in Alaska statewide with 49 % residing in rural Alaska. Perceived effectiveness scale scores were high across postings, ranging from 3.9 to 4.4 out of a maximum score of 5.0. Cultural relevance item scores ranged from 3.9 to 4.3. We found no appreciable differences by sex, age, or rural/urban location for either score. This study adds new information on the adaptation, acceptability, and perceived effectiveness of content on COVID-19 preventive practices for future inclusion in a social media-based intervention for smoking cessation specifically tailored for AN people.
KW - Alaska Native people
KW - COVID-19
KW - Intervention
KW - Perceived effectiveness
KW - Smoking
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85141478750&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85141478750&partnerID=8YFLogxK
U2 - 10.1016/j.pmedr.2022.102042
DO - 10.1016/j.pmedr.2022.102042
M3 - Article
AN - SCOPUS:85141478750
SN - 2211-3355
VL - 30
JO - Preventive Medicine Reports
JF - Preventive Medicine Reports
M1 - 102042
ER -