Awareness of the National Cancer Institute's Cancer Information Service: Results from the Health Information National Trends Survey (HINTS)

Linda Squiers, Mary Anne Bright, Lila J Rutten, Audie A. Atienza, Katherine Treiman, Richard P. Moser, Bradford Hesse

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

Established in 1975, the National Cancer Institute's (NCI's) Cancer Information Service (CIS) is a national information and education network that serves the nation by providing the latest scientific cancer information to the American public. The purpose of this study was to determine the public's awareness of the CIS and other national cancer and health organizations by analyzing data from the NCI's Health Information National Trends Survey (HINTS 2003). This study also examined sociodemographic, health, and communication correlates of awareness of CIS and other national health organizations: American Cancer Society (ACS), National Institutes of Health (NIH), and NCI. Results indicated that awareness of the CIS was low (32.8%). Some subgroups were more likely to be aware of the CIS than others. When comparing awareness levels of the four national health organizations, marked differences in patterns of awareness among specific subgroups emerged for many sociodemographic variables. For example, minority groups were significantly more aware of the CIS than Whites; however, for all three other organizations a greater percentage of Whites were aware of each organization. For the NIH, NCI, and ACS, respondents in the highest income group were most aware of each organization and, as income level increased awareness also increased. The CIS, respondents with the lowest income levels, however, were more aware of the CIS compared with middle- and high-income groups. A similar pattern was found for other sociodemographic variables. Results of this study will guide the development of a targeted promotional campaign for the CIS.

Original languageEnglish (US)
Pages (from-to)117-133
Number of pages17
JournalJournal of Health Communication
Volume11
Issue numberSUPPL. 1
DOIs
StatePublished - Feb 1 2006
Externally publishedYes

Fingerprint

Information Services
National Cancer Institute (U.S.)
Information services
health information
information service
cancer
Health
trend
Neoplasms
Organizations
National Institutes of Health (U.S.)
health
Surveys and Questionnaires
Health Communication
income
Minority Groups
Health Surveys
Education
organization
Group

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences
  • Public Health, Environmental and Occupational Health
  • Health Policy
  • Health(social science)

Cite this

Awareness of the National Cancer Institute's Cancer Information Service : Results from the Health Information National Trends Survey (HINTS). / Squiers, Linda; Bright, Mary Anne; Rutten, Lila J; Atienza, Audie A.; Treiman, Katherine; Moser, Richard P.; Hesse, Bradford.

In: Journal of Health Communication, Vol. 11, No. SUPPL. 1, 01.02.2006, p. 117-133.

Research output: Contribution to journalArticle

Squiers, Linda ; Bright, Mary Anne ; Rutten, Lila J ; Atienza, Audie A. ; Treiman, Katherine ; Moser, Richard P. ; Hesse, Bradford. / Awareness of the National Cancer Institute's Cancer Information Service : Results from the Health Information National Trends Survey (HINTS). In: Journal of Health Communication. 2006 ; Vol. 11, No. SUPPL. 1. pp. 117-133.
@article{a6a6f9971142426388103619b4189e10,
title = "Awareness of the National Cancer Institute's Cancer Information Service: Results from the Health Information National Trends Survey (HINTS)",
abstract = "Established in 1975, the National Cancer Institute's (NCI's) Cancer Information Service (CIS) is a national information and education network that serves the nation by providing the latest scientific cancer information to the American public. The purpose of this study was to determine the public's awareness of the CIS and other national cancer and health organizations by analyzing data from the NCI's Health Information National Trends Survey (HINTS 2003). This study also examined sociodemographic, health, and communication correlates of awareness of CIS and other national health organizations: American Cancer Society (ACS), National Institutes of Health (NIH), and NCI. Results indicated that awareness of the CIS was low (32.8{\%}). Some subgroups were more likely to be aware of the CIS than others. When comparing awareness levels of the four national health organizations, marked differences in patterns of awareness among specific subgroups emerged for many sociodemographic variables. For example, minority groups were significantly more aware of the CIS than Whites; however, for all three other organizations a greater percentage of Whites were aware of each organization. For the NIH, NCI, and ACS, respondents in the highest income group were most aware of each organization and, as income level increased awareness also increased. The CIS, respondents with the lowest income levels, however, were more aware of the CIS compared with middle- and high-income groups. A similar pattern was found for other sociodemographic variables. Results of this study will guide the development of a targeted promotional campaign for the CIS.",
author = "Linda Squiers and Bright, {Mary Anne} and Rutten, {Lila J} and Atienza, {Audie A.} and Katherine Treiman and Moser, {Richard P.} and Bradford Hesse",
year = "2006",
month = "2",
day = "1",
doi = "10.1080/10810730600637517",
language = "English (US)",
volume = "11",
pages = "117--133",
journal = "Journal of Health Communication",
issn = "1081-0730",
publisher = "Taylor and Francis Ltd.",
number = "SUPPL. 1",

}

TY - JOUR

T1 - Awareness of the National Cancer Institute's Cancer Information Service

T2 - Results from the Health Information National Trends Survey (HINTS)

AU - Squiers, Linda

AU - Bright, Mary Anne

AU - Rutten, Lila J

AU - Atienza, Audie A.

AU - Treiman, Katherine

AU - Moser, Richard P.

AU - Hesse, Bradford

PY - 2006/2/1

Y1 - 2006/2/1

N2 - Established in 1975, the National Cancer Institute's (NCI's) Cancer Information Service (CIS) is a national information and education network that serves the nation by providing the latest scientific cancer information to the American public. The purpose of this study was to determine the public's awareness of the CIS and other national cancer and health organizations by analyzing data from the NCI's Health Information National Trends Survey (HINTS 2003). This study also examined sociodemographic, health, and communication correlates of awareness of CIS and other national health organizations: American Cancer Society (ACS), National Institutes of Health (NIH), and NCI. Results indicated that awareness of the CIS was low (32.8%). Some subgroups were more likely to be aware of the CIS than others. When comparing awareness levels of the four national health organizations, marked differences in patterns of awareness among specific subgroups emerged for many sociodemographic variables. For example, minority groups were significantly more aware of the CIS than Whites; however, for all three other organizations a greater percentage of Whites were aware of each organization. For the NIH, NCI, and ACS, respondents in the highest income group were most aware of each organization and, as income level increased awareness also increased. The CIS, respondents with the lowest income levels, however, were more aware of the CIS compared with middle- and high-income groups. A similar pattern was found for other sociodemographic variables. Results of this study will guide the development of a targeted promotional campaign for the CIS.

AB - Established in 1975, the National Cancer Institute's (NCI's) Cancer Information Service (CIS) is a national information and education network that serves the nation by providing the latest scientific cancer information to the American public. The purpose of this study was to determine the public's awareness of the CIS and other national cancer and health organizations by analyzing data from the NCI's Health Information National Trends Survey (HINTS 2003). This study also examined sociodemographic, health, and communication correlates of awareness of CIS and other national health organizations: American Cancer Society (ACS), National Institutes of Health (NIH), and NCI. Results indicated that awareness of the CIS was low (32.8%). Some subgroups were more likely to be aware of the CIS than others. When comparing awareness levels of the four national health organizations, marked differences in patterns of awareness among specific subgroups emerged for many sociodemographic variables. For example, minority groups were significantly more aware of the CIS than Whites; however, for all three other organizations a greater percentage of Whites were aware of each organization. For the NIH, NCI, and ACS, respondents in the highest income group were most aware of each organization and, as income level increased awareness also increased. The CIS, respondents with the lowest income levels, however, were more aware of the CIS compared with middle- and high-income groups. A similar pattern was found for other sociodemographic variables. Results of this study will guide the development of a targeted promotional campaign for the CIS.

UR - http://www.scopus.com/inward/record.url?scp=33745421890&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33745421890&partnerID=8YFLogxK

U2 - 10.1080/10810730600637517

DO - 10.1080/10810730600637517

M3 - Article

C2 - 16641078

AN - SCOPUS:33745421890

VL - 11

SP - 117

EP - 133

JO - Journal of Health Communication

JF - Journal of Health Communication

SN - 1081-0730

IS - SUPPL. 1

ER -