TY - JOUR
T1 - Understanding word preference for description of exercise interventions as a means for enhancing recruitment and acceptability of exercise treatment among adults treated for depression
AU - McPherson, Keagan
AU - Bronars, Carrie
AU - Patten, Christi
AU - Decker, Paul
AU - Hughes, Christine
AU - Levine, James
AU - Vickers-Douglas, Kristin
AU - Williams, Mark
AU - Ussher, Michael
PY - 2014/6
Y1 - 2014/6
N2 - Background The importance of consumer preferences in the marketing and design of exercise and other health promotion interventions has received increasing attention. This study examined word preference for descriptions of an exercise intervention among 464 adults treated for depression. We also explored differences in word preference by current depression status, current smoking status and other demographic characteristics. Methods Respondents completed a mailed survey. They were asked to rate the likelihood of seeking out an exercise program described by 14 different adjectives (i.e., realistic and innovative) on a 5 point scale. Scale responses were dichotomized as 0, 1, 2 (not at all/a little/moderately) versus 3, 4 (quite a bit/extremely). Words endorsed as quite a bit/extremely likely in over half of the sample indicated consensus. Results Respondents were 82% female, 95% Caucasian, 22% were currently depressed (PHQ-2 score), and 14% were current smokers. Only 4 words met consensus criteria for likelihood of seeking out an exercise program: realistic, doable, fun and energizing. Programs described as novel, new, innovative along with vigorous or intense were not rated highly. Currently depressed individuals were less likely than non-depressed respondents to seek out an exercise program described as energizing (p = 0.014), but there were no differences in endorsing realistic, doable, or fun by current depression status. No significant differences were detected between current smokers and nonsmokers in likelihood of seeking out exercise programs being realistic, doable, fun, or energizing. Conclusion As a preliminary study, the results suggest there is a clear preference profile for exercise program descriptions which could be tapped to promote such programs and enhance recruitment.
AB - Background The importance of consumer preferences in the marketing and design of exercise and other health promotion interventions has received increasing attention. This study examined word preference for descriptions of an exercise intervention among 464 adults treated for depression. We also explored differences in word preference by current depression status, current smoking status and other demographic characteristics. Methods Respondents completed a mailed survey. They were asked to rate the likelihood of seeking out an exercise program described by 14 different adjectives (i.e., realistic and innovative) on a 5 point scale. Scale responses were dichotomized as 0, 1, 2 (not at all/a little/moderately) versus 3, 4 (quite a bit/extremely). Words endorsed as quite a bit/extremely likely in over half of the sample indicated consensus. Results Respondents were 82% female, 95% Caucasian, 22% were currently depressed (PHQ-2 score), and 14% were current smokers. Only 4 words met consensus criteria for likelihood of seeking out an exercise program: realistic, doable, fun and energizing. Programs described as novel, new, innovative along with vigorous or intense were not rated highly. Currently depressed individuals were less likely than non-depressed respondents to seek out an exercise program described as energizing (p = 0.014), but there were no differences in endorsing realistic, doable, or fun by current depression status. No significant differences were detected between current smokers and nonsmokers in likelihood of seeking out exercise programs being realistic, doable, fun, or energizing. Conclusion As a preliminary study, the results suggest there is a clear preference profile for exercise program descriptions which could be tapped to promote such programs and enhance recruitment.
KW - Cigarette smoking
KW - Depression
KW - Depression treatment
KW - Exercise coaching
KW - Exercise preferences
KW - Physical activity descriptors
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U2 - 10.1016/j.mhpa.2014.05.001
DO - 10.1016/j.mhpa.2014.05.001
M3 - Article
AN - SCOPUS:84902210756
SN - 1755-2966
VL - 7
SP - 73
EP - 77
JO - Mental Health and Physical Activity
JF - Mental Health and Physical Activity
IS - 2
ER -