Abstract
Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.
| Original language | English (US) |
|---|---|
| Journal | Journal of the American College of Radiology |
| DOIs | |
| State | Accepted/In press - Jan 1 2017 |
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Keywords
- Brand
- Business strategy
- Marketing
- Patient demand
- Social media
ASJC Scopus subject areas
- Radiology Nuclear Medicine and imaging
Cite this
The Strategic Imperative for the Use of Social Media in Health Care. / Kotsenas, Amy L.; Arce, Makala; Aase, Lee; Timimi, Farris K.; Young, Colleen; Wald, John T.
In: Journal of the American College of Radiology, 01.01.2017.Research output: Contribution to journal › Article
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TY - JOUR
T1 - The Strategic Imperative for the Use of Social Media in Health Care
AU - Kotsenas, Amy L.
AU - Arce, Makala
AU - Aase, Lee
AU - Timimi, Farris K.
AU - Young, Colleen
AU - Wald, John T.
PY - 2017/1/1
Y1 - 2017/1/1
N2 - Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.
AB - Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.
KW - Brand
KW - Business strategy
KW - Marketing
KW - Patient demand
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85033387269&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85033387269&partnerID=8YFLogxK
U2 - 10.1016/j.jacr.2017.09.027
DO - 10.1016/j.jacr.2017.09.027
M3 - Article
AN - SCOPUS:85033387269
JO - JACR Journal of the American College of Radiology
JF - JACR Journal of the American College of Radiology
SN - 1558-349X
ER -