The Strategic Imperative for the Use of Social Media in Health Care

Amy L. Kotsenas; Makala Arce; Lee Aase; Farris K. Timimi; Colleen Young; John T. Wald

doi:10.1016/j.jacr.2017.09.027

The Strategic Imperative for the Use of Social Media in Health Care

Amy L. Kotsenas, Makala Arce, Lee Aase, Farris K. Timimi, Colleen Young, John T. Wald

Radiology

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.

Original language	English (US)
Journal	Journal of the American College of Radiology
DOIs	https://doi.org/10.1016/j.jacr.2017.09.027
State	Accepted/In press - Jan 1 2017

Keywords

Brand
Business strategy
Marketing
Patient demand
Social media

ASJC Scopus subject areas

Radiology Nuclear Medicine and imaging

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10.1016/j.jacr.2017.09.027

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