The Strategic Imperative for the Use of Social Media in Health Care

Amy L. Kotsenas, Makala Arce, Lee Aase, Farris K. Timimi, Colleen Young, John T. Wald

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.

Original languageEnglish (US)
Pages (from-to)155-161
Number of pages7
JournalJournal of the American College of Radiology
Volume15
Issue number1
DOIs
StatePublished - Jan 2018

Keywords

  • Brand
  • business strategy
  • marketing
  • patient demand
  • social media

ASJC Scopus subject areas

  • Radiology Nuclear Medicine and imaging

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