The Effect of Message Framing on African American Women’s Intention to Participate in Health-Related Research

Joyce Balls-Berry, Sharonne Hayes, Monica Parker, Michele Halyard, Felicity T Enders, Monica Albertie, Vivian Pinn, Carmen Radecki Breitkopf

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

This study examined the effect of message framing on African American women’s intention to participate in health-related research and actual registration in ResearchMatch (RM), a disease-neutral, national volunteer research registry. A community-engaged approach was used involving collaboration between an academic medical center and a volunteer service organization formed by professional women of color. A self-administered survey that contained an embedded message framing manipulation was distributed to more than 2,000 African American women attending the 2012 national assembly of The Links, Incorporated. A total of 391 surveys were completed (381 after exclusion: 187 containing the gain-framed message and 194 containing the loss-framed message). The majority (57%) of women expressed favorable intentions to participate in health-related research, and 21% subsequently enrolled in RM. The effect of message framing on intention was moderated by self-efficacy. There was no effect of message framing on RM registration; however, those with high self-efficacy were more than 2 times as likely as those with low self-efficacy to register as a potential study volunteer in RM (odds ratio = 2.62, 95% confidence interval [1.29, 5.33]). This investigation makes theoretical and practical contributions to the field of health communication and informs future strategies to meaningfully and effectively include women and minorities in health-related research.

Original languageEnglish (US)
Pages (from-to)1-7
Number of pages7
JournalJournal of Health Communication
DOIs
StateAccepted/In press - Apr 15 2016

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Library and Information Sciences
  • Communication

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