Social Marketing to Promote Nutrition Assistance Programs

Lila J. Finney Rutten, Amy L. Yaroch, Courtney A. Pinard, Mary Story

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.

Original languageEnglish (US)
Pages (from-to)164-170
Number of pages7
JournalJournal of Hunger and Environmental Nutrition
Volume8
Issue number2
DOIs
StatePublished - Apr 1 2013

Keywords

  • food insecurity
  • nutrition assistance programs
  • social marketing

ASJC Scopus subject areas

  • Health(social science)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

Fingerprint Dive into the research topics of 'Social Marketing to Promote Nutrition Assistance Programs'. Together they form a unique fingerprint.

  • Cite this