Restoring customer confidence

Leonard L. Berry, Jonathan A. Leighton

Research output: Contribution to journalReview article

12 Scopus citations
Original languageEnglish (US)
Pages (from-to)14-19
Number of pages6
JournalMarketing Health Services
Volume24
Issue number1
StatePublished - Mar 1 2004

ASJC Scopus subject areas

  • Health Policy
  • Marketing

Cite this