Portrayal of organ donation and transplantation on American primetime television

Calista Harbaugh, Majed Afana, Stephanie Burdick, Joseph East, Sindhura Kodali, Jay Lee, Shaun Patel, Govind Rangrass, David Ranney, Vikram Sood, Raymond Lynch, Christopher J. Sonnenday, Michael J. Englesbe, Amit K. Mathur

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

Recently, both living and deceased organ donation rates have hit a plateau, despite increases in need for viable organs. One approach to improve donation rate is public education and policy; thus, it is necessary to understand the information the public is receiving regarding organ donation. We hypothesized that primetime medical dramas portray organ donation and transplantation in a negative manner. We compiled data on all primetime medical drama episodes with transplant themes from November 2008 through June 2010 and assessed depictions of organ donors and transplant candidates. Positive and negative thematic elements surrounding the process and individuals involved were also identified. One hundred and fifty-five million and 145 million households watched episodes containing any negative message and any positive message, respectively. Episodes containing only negative messages had over twice the household viewership per episode compared to episodes containing only positive messages (8.4 million vs. 4.1 million, p=0.01). Widespread exposure to these representations may reinforce public misconceptions of transplantation. The transplant community should consider the popularity of medical dramas as an opportunity to impact the perception of organ donation and transplantation for millions of Americans.

Original languageEnglish (US)
Pages (from-to)E375-E380
JournalClinical Transplantation
Volume25
Issue number4
DOIs
StatePublished - Jul 2011

Keywords

  • Donation rates
  • Media
  • Organ donation
  • Organ transplantation
  • Public policy

ASJC Scopus subject areas

  • Transplantation

Fingerprint Dive into the research topics of 'Portrayal of organ donation and transplantation on American primetime television'. Together they form a unique fingerprint.

Cite this