@inproceedings{ba4968d629054f948f20b3f46b7fbccd,
title = "Portrayal of electronic cigarettes on YouTube",
abstract = "Despite the growing number of videos featuring electronic cigarettes, there has been no investigation of the portrayal of these videos. This paper presents the first surveillance data of electronic cigarette videos on YouTube. Our results suggest that viewers are primarily being exposed to content promoting the use of these emerging tobacco products and the viewership is global. This study shows that it is critical to develop appropriate health campaigns to inform potential consumers of harms associated with electronic cigarette use.",
keywords = "Data Mining, Electronic Cigarettes, Public Health, YouTube",
author = "Chuan Luo and Xiaolong Zheng and Zeng, {Daniel Dajun} and Scott Leischow and Kainan Cui and Zhu Zhang and Saike He",
year = "2013",
doi = "10.1007/978-3-642-39844-5_1",
language = "English (US)",
isbn = "9783642398438",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
pages = "1--6",
booktitle = "Smart Health - International Conference, ICSH 2013, Proceedings",
note = "2013 International Conference for Smart Health, ICSH 2013 ; Conference date: 03-08-2013 Through 04-08-2013",
}