How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Bethany Hawke, Alexandra R. Przybylo, Danielle Paciulli, Timothy Caulfield, Amy Zarzeczny, Zubin Master

Research output: Contribution to journalComment/debate

2 Citations (Scopus)

Abstract

Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.

Original languageEnglish (US)
Pages (from-to)1186-1189
Number of pages4
JournalStem Cell Reports
Volume12
Issue number6
DOIs
StatePublished - Jun 11 2019

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Stem cells
Stem Cells
Marketing
Health
Therapeutics

ASJC Scopus subject areas

  • Biochemistry
  • Genetics
  • Developmental Biology
  • Cell Biology

Cite this

How to Peddle Hope : An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments. / Hawke, Bethany; Przybylo, Alexandra R.; Paciulli, Danielle; Caulfield, Timothy; Zarzeczny, Amy; Master, Zubin.

In: Stem Cell Reports, Vol. 12, No. 6, 11.06.2019, p. 1186-1189.

Research output: Contribution to journalComment/debate

Hawke, Bethany ; Przybylo, Alexandra R. ; Paciulli, Danielle ; Caulfield, Timothy ; Zarzeczny, Amy ; Master, Zubin. / How to Peddle Hope : An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments. In: Stem Cell Reports. 2019 ; Vol. 12, No. 6. pp. 1186-1189.
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