How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Bethany Hawke; Alexandra R. Przybylo; Danielle Paciulli; Timothy Caulfield; Amy Zarzeczny; Zubin Master

doi:10.1016/j.stemcr.2019.05.009

How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Bethany Hawke, Alexandra R. Przybylo, Danielle Paciulli, Timothy Caulfield, Amy Zarzeczny, Zubin Master

Quantitative Health Sciences

Research output: Contribution to journal › Comment/debate › peer-review

17 Scopus citations

Abstract

Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.

Original language	English (US)
Pages (from-to)	1186-1189
Number of pages	4
Journal	Stem Cell Reports
Volume	12
Issue number	6
DOIs	https://doi.org/10.1016/j.stemcr.2019.05.009
State	Published - Jun 11 2019

ASJC Scopus subject areas

Biochemistry
Genetics
Developmental Biology
Cell Biology

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10.1016/j.stemcr.2019.05.009

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abstract = "Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.",

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How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Abstract

ASJC Scopus subject areas

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