How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Bethany Hawke, Alexandra R. Przybylo, Danielle Paciulli, Timothy Caulfield, Amy Zarzeczny, Zubin Master

Research output: Contribution to journalComment/debate

11 Scopus citations

Abstract

Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.

Original languageEnglish (US)
Pages (from-to)1186-1189
Number of pages4
JournalStem Cell Reports
Volume12
Issue number6
DOIs
StatePublished - Jun 11 2019

ASJC Scopus subject areas

  • Biochemistry
  • Genetics
  • Developmental Biology
  • Cell Biology

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