TY - JOUR
T1 - Health misinformation and the power of narrative messaging in the public sphere
AU - Caulfield, Timothy
AU - Marcon, Alessandro R.
AU - Murdoch, Blake
AU - Brown, Jasmine M.
AU - Perrault, Sarah Tinker
AU - Jarry, Jonathan
AU - Snyder, Jeremy
AU - Anthony, Samantha J.
AU - Brooks, Stephanie
AU - Master, Zubin
AU - Rachul, Christen
AU - Ogbogu, Ubaka
AU - Greenberg, Joshua
AU - Zarzeczny, Amy
AU - Hyde-Lay, Robyn
N1 - Funding Information:
The authors would like to thank Alberta Innovates – Health Solutions, Genome Canada, Genome Alberta, the Canadian Institutes of Health Research, the Kidney Foundation of Canada, and the Stem Cell Network for their generous support of the following projects: PACE-’Omics: Personalized, Accessible, Cost Effective Applications of ‘Omics Technologies, The Canadian National Transplant Research Program: Increasing Donation and Improving Transplantation Outcomes, Stem Cells and Misleading Marketing Claims, The Next Step: Specific Steps for Addressing the Marketing of Unproven Stem Cell Therapies, all of which supported the event and contents of this publication. Additionally the authors would like to thank all the participants that attended and participated in Mapping the Emerging Issues in the Public Representation of Bioscience and Health Issues: David Hartell, Lori West, Mike Spear, Morgan Barber, and Evan Horbay.
PY - 2019
Y1 - 2019
N2 - Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
AB - Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
KW - Health communication
KW - Narrative
KW - Public health
KW - Science communication
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85071692536&partnerID=8YFLogxK
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U2 - 10.7202/1060911ar
DO - 10.7202/1060911ar
M3 - Article
AN - SCOPUS:85071692536
VL - 2
SP - 52
EP - 60
JO - Canadian Journal of Bioethics
JF - Canadian Journal of Bioethics
SN - 1923-2799
IS - 2
ER -