Health misinformation and the power of narrative messaging in the public sphere

Timothy Caulfield, Alessandro R. Marcon, Blake Murdoch, Jasmine M. Brown, Sarah Tinker Perrault, Jonathan Jarry, Jeremy Snyder, Samantha J. Anthony, Stephanie Brooks, Zubin Master, Christen Rachul, Ubaka Ogbogu, Joshua Greenberg, Amy Zarzeczny, Robyn Hyde-Lay

Research output: Contribution to journalArticle

Abstract

Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.

Original languageEnglish (US)
Pages (from-to)52-60
Number of pages9
JournalCanadian Journal of Bioethics
Volume2
Issue number2
DOIs
StatePublished - Jan 1 2019

Fingerprint

Communication
Information Science
narrative
Health
health
Biomedical Research
communication
Economics
health information
Pressure
social economics
present
trend
science
Power (Psychology)
Public Sphere
Social Context
Social Communication

Keywords

  • Health communication
  • Narrative
  • Public health
  • Science communication
  • Social media

ASJC Scopus subject areas

  • Health(social science)
  • Philosophy
  • Health Policy

Cite this

Caulfield, T., Marcon, A. R., Murdoch, B., Brown, J. M., Perrault, S. T., Jarry, J., ... Hyde-Lay, R. (2019). Health misinformation and the power of narrative messaging in the public sphere. Canadian Journal of Bioethics, 2(2), 52-60. https://doi.org/10.7202/1060911ar

Health misinformation and the power of narrative messaging in the public sphere. / Caulfield, Timothy; Marcon, Alessandro R.; Murdoch, Blake; Brown, Jasmine M.; Perrault, Sarah Tinker; Jarry, Jonathan; Snyder, Jeremy; Anthony, Samantha J.; Brooks, Stephanie; Master, Zubin; Rachul, Christen; Ogbogu, Ubaka; Greenberg, Joshua; Zarzeczny, Amy; Hyde-Lay, Robyn.

In: Canadian Journal of Bioethics, Vol. 2, No. 2, 01.01.2019, p. 52-60.

Research output: Contribution to journalArticle

Caulfield, T, Marcon, AR, Murdoch, B, Brown, JM, Perrault, ST, Jarry, J, Snyder, J, Anthony, SJ, Brooks, S, Master, Z, Rachul, C, Ogbogu, U, Greenberg, J, Zarzeczny, A & Hyde-Lay, R 2019, 'Health misinformation and the power of narrative messaging in the public sphere', Canadian Journal of Bioethics, vol. 2, no. 2, pp. 52-60. https://doi.org/10.7202/1060911ar
Caulfield T, Marcon AR, Murdoch B, Brown JM, Perrault ST, Jarry J et al. Health misinformation and the power of narrative messaging in the public sphere. Canadian Journal of Bioethics. 2019 Jan 1;2(2):52-60. https://doi.org/10.7202/1060911ar
Caulfield, Timothy ; Marcon, Alessandro R. ; Murdoch, Blake ; Brown, Jasmine M. ; Perrault, Sarah Tinker ; Jarry, Jonathan ; Snyder, Jeremy ; Anthony, Samantha J. ; Brooks, Stephanie ; Master, Zubin ; Rachul, Christen ; Ogbogu, Ubaka ; Greenberg, Joshua ; Zarzeczny, Amy ; Hyde-Lay, Robyn. / Health misinformation and the power of narrative messaging in the public sphere. In: Canadian Journal of Bioethics. 2019 ; Vol. 2, No. 2. pp. 52-60.
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