Abstract
Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 52-60 |
| Number of pages | 9 |
| Journal | Canadian Journal of Bioethics |
| Volume | 2 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 2019 |
Fingerprint
Keywords
- Health communication
- Narrative
- Public health
- Science communication
- Social media
ASJC Scopus subject areas
- Health(social science)
- Philosophy
- Health Policy
Cite this
Health misinformation and the power of narrative messaging in the public sphere. / Caulfield, Timothy; Marcon, Alessandro R.; Murdoch, Blake; Brown, Jasmine M.; Perrault, Sarah Tinker; Jarry, Jonathan; Snyder, Jeremy; Anthony, Samantha J.; Brooks, Stephanie; Master, Zubin; Rachul, Christen; Ogbogu, Ubaka; Greenberg, Joshua; Zarzeczny, Amy; Hyde-Lay, Robyn.
In: Canadian Journal of Bioethics, Vol. 2, No. 2, 01.01.2019, p. 52-60.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Health misinformation and the power of narrative messaging in the public sphere
AU - Caulfield, Timothy
AU - Marcon, Alessandro R.
AU - Murdoch, Blake
AU - Brown, Jasmine M.
AU - Perrault, Sarah Tinker
AU - Jarry, Jonathan
AU - Snyder, Jeremy
AU - Anthony, Samantha J.
AU - Brooks, Stephanie
AU - Master, Zubin
AU - Rachul, Christen
AU - Ogbogu, Ubaka
AU - Greenberg, Joshua
AU - Zarzeczny, Amy
AU - Hyde-Lay, Robyn
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
AB - Numerous social, economic, and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared, and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
KW - Health communication
KW - Narrative
KW - Public health
KW - Science communication
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85071692536&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071692536&partnerID=8YFLogxK
U2 - 10.7202/1060911ar
DO - 10.7202/1060911ar
M3 - Article
AN - SCOPUS:85071692536
VL - 2
SP - 52
EP - 60
JO - Canadian Journal of Bioethics
JF - Canadian Journal of Bioethics
SN - 1923-2799
IS - 2
ER -