TY - JOUR
T1 - Development of a Minority Prostate Cancer Research Digest
T2 - Communication Strategy Statement for Black Men
AU - Odedina, Folakemi T.
AU - Walsh-Childers, Kim
AU - Young, Mary Ellen
AU - Kaninjing, Ernest
AU - Krieger, Janice
AU - Pereira, Deidre
AU - Dagne, Getachew
AU - Askins, Nissa
AU - Fathi, Parisa
N1 - Publisher Copyright:
© 2020, American Association for Cancer Education.
PY - 2022/4
Y1 - 2022/4
N2 - Since prostate cancer incidence, prevalence and mortality are still highest among Black men in the United States, it is important to effectively address the factors that contribute to prostate cancer disparities in this at-risk population as well as their low participation in biomedical research/clinical trials. An effective communication strategy that can be used to disseminate information with high public health impact to Black men is one way to combat prostate cancer disparities. The objective of this study was to develop a Minority Prostate Cancer (MiCaP) research communication strategy using focus group methodology and expert in-depth interviews. The communication strategy statement developed in this study provides a guide for message concepts and materials for Black men, including communication content, source, channel, and location. Specifically, it provides recommendations on how to deliver information, how to choose the language and relevant images, how to gain attention, who is preferred to deliver messages, and other ways to engage Black men in health communication strategies. The communication strategy statement was used to develop the MiCaP Research Digest, a research communication program that is currently being tested in Orange County, Duval County, Leon County, Gadsden County, and the Tampa Bay area of Florida.
AB - Since prostate cancer incidence, prevalence and mortality are still highest among Black men in the United States, it is important to effectively address the factors that contribute to prostate cancer disparities in this at-risk population as well as their low participation in biomedical research/clinical trials. An effective communication strategy that can be used to disseminate information with high public health impact to Black men is one way to combat prostate cancer disparities. The objective of this study was to develop a Minority Prostate Cancer (MiCaP) research communication strategy using focus group methodology and expert in-depth interviews. The communication strategy statement developed in this study provides a guide for message concepts and materials for Black men, including communication content, source, channel, and location. Specifically, it provides recommendations on how to deliver information, how to choose the language and relevant images, how to gain attention, who is preferred to deliver messages, and other ways to engage Black men in health communication strategies. The communication strategy statement was used to develop the MiCaP Research Digest, a research communication program that is currently being tested in Orange County, Duval County, Leon County, Gadsden County, and the Tampa Bay area of Florida.
KW - Black men
KW - Communication strategy
KW - Minority health
KW - Prostate cancer
KW - Prostate cancer disparities
KW - Research communication
KW - Research dissemination
KW - Research education
UR - http://www.scopus.com/inward/record.url?scp=85087631310&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85087631310&partnerID=8YFLogxK
U2 - 10.1007/s13187-020-01815-0
DO - 10.1007/s13187-020-01815-0
M3 - Article
C2 - 32638289
AN - SCOPUS:85087631310
SN - 0885-8195
VL - 37
SP - 328
EP - 337
JO - Journal of Cancer Education
JF - Journal of Cancer Education
IS - 2
ER -