INTRODUCTION:We examined national Google Trends and local healthcare utilization after 3 high-impact gastroenterology publications.METHODS:Changes in US Google Trends and Olmsted County health utilization were studied.RESULTS:Publication views within 30 days were 51,458 (Imperiale), 49,759 (Pimentel), and 18,750 (Gomm). Colonoscopy searches (P = 0.04) and Cologuard tests performed (P < 0.01) increased while colonoscopies decreased (P < 0.01). Searches for rifaximin (P = 0.05), irritable bowel syndrome (P < 0.01), diarrhea (P < 0.01), and rifaximin prescriptions (P = 0.02) increased. Increase in hydrogen-2 blocker searches (P = 0.02) and prescriptions (P < 0.01) and gastroesophageal reflux disease (P < 0.01) and dementia office visits (P < 0.01) occurred.DISCUSSION:High-impact gastroenterology publications influence Google searches and local population-based healthcare utilization.
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