Abstract
China, with a smoking population of over 350 million, is the largest potential market for electronic nicotine delivery systems (ENDS). The importance of understanding how ENDS are promoted and discussed in China cannot be overstated. However, related research is sparse. This study aims to explore the nature and extent of discussions around ENDS in Chinese social media, which have the power to influence a massive audience. We collected the data from Sina Weibo, which is one of the most popular Chinese microblogging sites. The dataset, which consisted of 999 messages, was analyzed in terms of polarities, genres and discussion topics. Statistical test and regression analysis were used to explore whether those features of messages will affect the message popularity, which was measured by repost number and comment number. The results of our study showed that 1) The majority of the messages were Pro-ENDS; 2) The number of comments received by messages of different genes varies significantly; 3) Whether a message contains specific topics or not will affect the comment number.
| Original language | English (US) |
|---|---|
| Title of host publication | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
| Publisher | Springer Verlag |
| Pages | 37-43 |
| Number of pages | 7 |
| Volume | 8549 LNCS |
| ISBN (Print) | 9783319084152 |
| DOIs | |
| State | Published - 2014 |
| Event | 2nd International Conference for Smart Health, CSH 2014 - Beijing, China Duration: Jul 10 2014 → Jul 11 2014 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 8549 LNCS |
| ISSN (Print) | 03029743 |
| ISSN (Electronic) | 16113349 |
Other
| Other | 2nd International Conference for Smart Health, CSH 2014 |
|---|---|
| Country | China |
| City | Beijing |
| Period | 7/10/14 → 7/11/14 |
Fingerprint
Keywords
- advertising and Promotion
- Electronic nicotine delivery devices
- micro-blogging systems
- public opinion
- social media
ASJC Scopus subject areas
- Computer Science(all)
- Theoretical Computer Science
Cite this
An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. / Cui, Kainan; Zheng, Xiaolong; Zeng, Daniel; Leischow, Scott.
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8549 LNCS Springer Verlag, 2014. p. 37-43 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8549 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media
AU - Cui, Kainan
AU - Zheng, Xiaolong
AU - Zeng, Daniel
AU - Leischow, Scott
PY - 2014
Y1 - 2014
N2 - China, with a smoking population of over 350 million, is the largest potential market for electronic nicotine delivery systems (ENDS). The importance of understanding how ENDS are promoted and discussed in China cannot be overstated. However, related research is sparse. This study aims to explore the nature and extent of discussions around ENDS in Chinese social media, which have the power to influence a massive audience. We collected the data from Sina Weibo, which is one of the most popular Chinese microblogging sites. The dataset, which consisted of 999 messages, was analyzed in terms of polarities, genres and discussion topics. Statistical test and regression analysis were used to explore whether those features of messages will affect the message popularity, which was measured by repost number and comment number. The results of our study showed that 1) The majority of the messages were Pro-ENDS; 2) The number of comments received by messages of different genes varies significantly; 3) Whether a message contains specific topics or not will affect the comment number.
AB - China, with a smoking population of over 350 million, is the largest potential market for electronic nicotine delivery systems (ENDS). The importance of understanding how ENDS are promoted and discussed in China cannot be overstated. However, related research is sparse. This study aims to explore the nature and extent of discussions around ENDS in Chinese social media, which have the power to influence a massive audience. We collected the data from Sina Weibo, which is one of the most popular Chinese microblogging sites. The dataset, which consisted of 999 messages, was analyzed in terms of polarities, genres and discussion topics. Statistical test and regression analysis were used to explore whether those features of messages will affect the message popularity, which was measured by repost number and comment number. The results of our study showed that 1) The majority of the messages were Pro-ENDS; 2) The number of comments received by messages of different genes varies significantly; 3) Whether a message contains specific topics or not will affect the comment number.
KW - advertising and Promotion
KW - Electronic nicotine delivery devices
KW - micro-blogging systems
KW - public opinion
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=84905233484&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84905233484&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-08416-9_4
DO - 10.1007/978-3-319-08416-9_4
M3 - Conference contribution
AN - SCOPUS:84905233484
SN - 9783319084152
VL - 8549 LNCS
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 37
EP - 43
BT - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PB - Springer Verlag
ER -