An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media

Kainan Cui, Xiaolong Zheng, Daniel Zeng, Scott Leischow

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

China, with a smoking population of over 350 million, is the largest potential market for electronic nicotine delivery systems (ENDS). The importance of understanding how ENDS are promoted and discussed in China cannot be overstated. However, related research is sparse. This study aims to explore the nature and extent of discussions around ENDS in Chinese social media, which have the power to influence a massive audience. We collected the data from Sina Weibo, which is one of the most popular Chinese microblogging sites. The dataset, which consisted of 999 messages, was analyzed in terms of polarities, genres and discussion topics. Statistical test and regression analysis were used to explore whether those features of messages will affect the message popularity, which was measured by repost number and comment number. The results of our study showed that 1) The majority of the messages were Pro-ENDS; 2) The number of comments received by messages of different genes varies significantly; 3) Whether a message contains specific topics or not will affect the comment number.

Original languageEnglish (US)
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
PublisherSpringer Verlag
Pages37-43
Number of pages7
Volume8549 LNCS
ISBN (Print)9783319084152
DOIs
StatePublished - 2014
Event2nd International Conference for Smart Health, CSH 2014 - Beijing, China
Duration: Jul 10 2014Jul 11 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8549 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other2nd International Conference for Smart Health, CSH 2014
CountryChina
CityBeijing
Period7/10/147/11/14

Fingerprint

Nicotine
Social Media
Empirical Analysis
Electronics
Communication
China
Statistical tests
Smoking
Polarity
Statistical test
Regression Analysis
Regression analysis
Genes
Vary
Gene

Keywords

  • advertising and Promotion
  • Electronic nicotine delivery devices
  • micro-blogging systems
  • public opinion
  • social media

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Cui, K., Zheng, X., Zeng, D., & Leischow, S. (2014). An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8549 LNCS, pp. 37-43). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8549 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-08416-9_4

An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. / Cui, Kainan; Zheng, Xiaolong; Zeng, Daniel; Leischow, Scott.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8549 LNCS Springer Verlag, 2014. p. 37-43 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8549 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Cui, K, Zheng, X, Zeng, D & Leischow, S 2014, An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). vol. 8549 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8549 LNCS, Springer Verlag, pp. 37-43, 2nd International Conference for Smart Health, CSH 2014, Beijing, China, 7/10/14. https://doi.org/10.1007/978-3-319-08416-9_4
Cui K, Zheng X, Zeng D, Leischow S. An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8549 LNCS. Springer Verlag. 2014. p. 37-43. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-08416-9_4
Cui, Kainan ; Zheng, Xiaolong ; Zeng, Daniel ; Leischow, Scott. / An empirical analysis on communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese social media. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 8549 LNCS Springer Verlag, 2014. pp. 37-43 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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