TY - JOUR
T1 - Advocacy resource
T2 - Engaging the media and promoting your cancer program in Africa
AU - Reams, R. Renee
AU - Odedina, Folakemi T.
AU - Pressey, Shannon
N1 - Funding Information:
The authors declare that funding for publication of the article was funded by an award provided by the National Cancer Institute (Award Number R13CA162899). This article has been published as part of Infectious Agents and Cancer Volume 8 Supplement 1, 2013: Selected articles from The International Workshop on Cancer Advocacy for African Countries (CAAC) 2011. The full contents of the supplement are available online at http://www. infectagentscancer.com/supplements/8/S1 The Supplement Editors declare they have no competing interests.
Funding Information:
brought African cancer advocates from across the continent of Africa together to listen, learn and dialog on the need to spread cancer advocacy in Africa [5]. Over 70 African cancer advocates participated in this workshop, with approximately 20 cancer advocates receiving travel awards through funding support from the United States National Cancer Institute. The primary goal of the workshop was to empower beginners and experienced cancer advocates to spread knowledge and raise public awareness about cancer, cancer prevention and early detection. Invited speakers presented six workshop topics: (a) Understanding Your Community and Assessing your Community Health Assets and Needs; (b) Developing a successful advocacy model for your program; (c) Developing a Relationship with your Elected Officials to Advocate Cancer-related Policies; (d) Engaging the Media and promoting your cancer program; and (e) Developing advocacy plans for sustainability. In this article, a summary of the media presentation is given as a list of steps to promote cancer advocacy. Below are details of six sequential steps for engaging the media when initiating and promoting African cancer advocacy programs.
PY - 2013
Y1 - 2013
N2 - To address the need for a significant increase in cancer advocacy programs in Africa, the University of Florida (UF), the Prostate Net, and the African Organization for Research and Training in Cancer (AORTIC) co-hosted the first biennial International Workshop on Cancer Advocacy for African Countries (CAAC) on November 29, 2011, one-day prior to AORTIC's 8th International Cancer Conference in Cairo, Egypt. Over 70 African cancer advocates representing about 12 African countries participated in this workshop.The primary goal of the one-day workshop was to inform, educate and empower African cancer advocates to increase the promotion of their cancer programs. The first half of the workshop consisted of five formal PowerPoint presentations focused on the following topics: (a) Understanding Your Community and Assessing your Community Health Assets and Needs; (b) Developing a successful advocacy model for your cancer program; (c) Developing a Relationship with your Elected Officials to Advocate Cancer-related Policies; (d) Engaging the Media and promoting your cancer program; and (e) Developing advocacy plans for sustainability. In this article we summarize the informational content given in the PowerPoint presentation entitled "Engaging the Media and promoting your cancer program". The content given in this article is useful as a how-to guide for both the beginner and the experienced cancer advocate who wants to establish/promote a cancer awareness program.
AB - To address the need for a significant increase in cancer advocacy programs in Africa, the University of Florida (UF), the Prostate Net, and the African Organization for Research and Training in Cancer (AORTIC) co-hosted the first biennial International Workshop on Cancer Advocacy for African Countries (CAAC) on November 29, 2011, one-day prior to AORTIC's 8th International Cancer Conference in Cairo, Egypt. Over 70 African cancer advocates representing about 12 African countries participated in this workshop.The primary goal of the one-day workshop was to inform, educate and empower African cancer advocates to increase the promotion of their cancer programs. The first half of the workshop consisted of five formal PowerPoint presentations focused on the following topics: (a) Understanding Your Community and Assessing your Community Health Assets and Needs; (b) Developing a successful advocacy model for your cancer program; (c) Developing a Relationship with your Elected Officials to Advocate Cancer-related Policies; (d) Engaging the Media and promoting your cancer program; and (e) Developing advocacy plans for sustainability. In this article we summarize the informational content given in the PowerPoint presentation entitled "Engaging the Media and promoting your cancer program". The content given in this article is useful as a how-to guide for both the beginner and the experienced cancer advocate who wants to establish/promote a cancer awareness program.
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U2 - 10.1186/1750-9378-8-S1-S5
DO - 10.1186/1750-9378-8-S1-S5
M3 - Article
AN - SCOPUS:84880856873
SN - 1750-9378
VL - 8
JO - Infectious Agents and Cancer
JF - Infectious Agents and Cancer
IS - SUPPL. 1
M1 - S5
ER -