TY - JOUR
T1 - A contest to create media messages aimed at recruiting adolescents for stop smoking programs
AU - Croghan, Ivana T.
AU - Campbell, Heather M.
AU - Patten, Christi A.
AU - Croghan, Gary A.
AU - Schroeder, Darrell R.
AU - Novotny, Paul J.
PY - 2004/10
Y1 - 2004/10
N2 - This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.
AB - This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.
UR - http://www.scopus.com/inward/record.url?scp=8444230163&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=8444230163&partnerID=8YFLogxK
U2 - 10.1111/j.1746-1561.2004.tb06621.x
DO - 10.1111/j.1746-1561.2004.tb06621.x
M3 - Article
C2 - 15554118
AN - SCOPUS:8444230163
SN - 0022-4391
VL - 74
SP - 325
EP - 328
JO - Journal of School Health
JF - Journal of School Health
IS - 8
ER -