A contest to create media messages aimed at recruiting adolescents for stop smoking programs

Ivana T. Croghan, Heather M. Campbell, Christi A. Patten, Gary A. Croghan, Darrell R. Schroeder, Paul J. Novotny

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.

Original languageEnglish (US)
Pages (from-to)325-328
Number of pages4
JournalJournal of School Health
Volume74
Issue number8
DOIs
StatePublished - Oct 2004

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ASJC Scopus subject areas

  • Education
  • Philosophy
  • Public Health, Environmental and Occupational Health

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